Google explains how to make use of existing assets for YouTube Ads
Google explains recommendations and tools to evaluate assets and create video ads without starting from scratch…
Official news
Updates from the platforms we use, explained in terms of what they mean for a small business. Each note shows the announcement date, the date we reviewed it and the link to the official source.
Story of the day
Gemini announces reusable instructions for frequent tasks
Google announced features to save and reuse instructions in Gemini, with rollout and conditions depending on the account type. The proposal aims to avoid repeating instructions…
Microsoft Advertising connects tracking, audiences and testing
Microsoft published updates on its HubSpot integration, company lists and advertising experiments. These features come with plan, permission and market requirements…
Meta introduces Muse to help with small business tasks
Meta introduced Muse for Small Business, an offering of assistants connected to business tasks. The announcement describes work related to accounts, digital presence and…
Demand Gen announces more direct journeys on YouTube and Gmail
Google announced Demand Gen updates related to product conversations, access to landing pages and presence on Maps for certain advertisers. The detail…
Gemini announces connections with more work apps
Google announced new Gemini connections with productivity and creative apps. The stated goal is to work with more tools from a single conversation. The…
AI Brief adds Spanish to its beta and previews new reports
Google announced that the closed beta of AI Brief is expanding to more languages, including Spanish, and described a new report for AI Max. The announcement previews availability details:…
Gemini expands voice tools for building applications
Google announced conversation and transcription tools for developers within its Gemini ecosystem. The updates broaden the possibilities for applications based on…
Google announces improvements to connect data and evaluate campaigns
Google announced improvements related to first-party data and advertising measurement, including updates to its management tools and models. The aim of the announcement is to help…
Google explains how to combine measurements to understand advertising
In an episode of Ads Decoded, Google explains how to combine attribution, testing and modelling to evaluate advertising. It's a measurement guide, not a new tool that decides for the advertiser…
Demand Gen adds new contact and video creation features
Google presented Demand Gen updates, including tests of conversations from ads and tools for creating video assets. It also describes changes to…
Google proposes new ways to test AI Max before expanding campaigns
Google announced new testing and planning tools for AI Max in Search campaigns. The proposal makes it possible to evaluate changes before rolling them out and to work through decisions…
Conversational search: how assistants cite local businesses
In 2024 OpenAI introduced search in ChatGPT, with answers that cite web pages. What it means for assistants to find and cite local businesses…
AI interacting with screens: what it means for the office
In 2024 Anthropic introduced “computer use”: agents that operate desktop programs and browsers. Opportunities and security limits for SMEs…
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