Microsoft Advertising connects tracking, audiences and testing

Published: 30 September 2026. Source: Microsoft Advertising.

Microsoft published updates on its HubSpot integration, company lists and advertising experiments. These features come with plan, permission and market requirements. A company shouldn't assume they're all available in its accounts or that it needs to sign up for them to advertise.

Connecting advertising with sales follow-up can help you see what happened after a contact. For a local business, that question is more useful than looking only at visits. The integration requires the team to record information consistently.

Experiments can also make comparisons easier before rolling out a change. But a test needs a goal, information and review. Automating the comparison doesn't turn scarce or mixed data into a reliable conclusion for every business.

Our take: a digital presence doesn't end with the Google ecosystem. It's worth evaluating alternatives according to audience and operation, without adding channels just because they're fashionable. The first step is deciding what information or contact the business needs and what solution it can sustain.

Published by MR Mentoría. If any of this is useful for your business and you'd like help applying it, write to us: WhatsApp o [email protected].