AI demystified: what it is, what it isn't and how to start today
Understand how it works and lose the fear in a single session.
MR AcademIA
Learn digital marketing and artificial intelligence with judgement, practice and a sense of humour
Digital marketing and AI classes and workshops for individuals, teams and leaders, online for all Spanish-speaking countries. You choose the topics; we build the class.
In-person classes and workshops are only available in Medellín, Colombia, where we have our physical base.
Explore the classes Build your class Learn for free
For now, our classes are taught in Spanish.
MR AcademIA · a unit of MR Mentoría
How you learn with us
On your tasks
You bring your real day-to-day work and leave with it solved, not with hypothetical exercises.
With method
A structured, verifiable procedure you can repeat on your own the next day.
With care
Learn what sensitive information should never be uploaded to public tools, and why.
- AvailableOne-to-one classOne person, at your own pace. Online, or in person at our base in Medellín.
- AvailableWorkshop for your teamAt your company, at our base or online, on your team's real tasks, with a written guide and follow-up support.
- AvailableLeadership sessionGovernance, privacy and risk for decision-makers.
- Coming soonOpen workshopsScheduled dates with places for anyone who wants to join.
- Under constructionOnline coursesShort videos to learn at your own pace.
- AvailableLearn for freeGlossary, reading and guides for the community.
No published prices or fixed lengths: a class can last an hour or several days depending on the topics, depth and participants. Online for all Spanish-speaking countries; in person only in Medellín, Colombia, at your company, at our base or in a coworking space.
49 classes in 10 tracks
Explore the classes and fill your backpack
Choose a track, add the topics you like to your backpack and then build your class. We propose the programme and the price.
Track 01 AI without fear
ChatGPT, Claude, Gemini or Eastern models: which one to use, and for what?
Compare Western and Eastern assistants (such as DeepSeek or Qwen) on your real tasks and choose wisely.
Ask AI the right way: instructions that actually work
Prompt engineering: context, examples and format for professional results.
AI on your phone: voice, photos, translation and summaries
The useful tools already in your pocket for everyday life, including AI that runs locally on the phone itself.
Local AI: artificial intelligence on your own computer
Models that run on your computer, and also on phones and mobile devices, without sending your data to the internet.
Your data, safe: what never to upload to a public tool
Simple habits to protect your information and your clients'.
Track 02 Your work in half the time
Emails, documents and minutes in minutes
Write, summarise and reply faster without losing your style.
Spreadsheets with AI: formulas, clean-up and analysis
Excel and Google Sheets formulas, messy data and analysis, with AI's help.
Presentations and reports with AI's help
From idea to final document in half the time.
Research with AI and check your sources
Search, compare and cite without falling for made-up data.
Your library of saved instructions
Projects, GPTs, Gems and skills so you never start from scratch.
Track 03 Let the task do itself
Chat or agent: the difference that changes how you work
When asking is enough and when it's better for AI to do the task.
Your first agent, with human review
Set up a simple agent for a repetitive task.
Connect forms, emails and spreadsheets
Automatic flows so information gets where it belongs on its own.
Agents that use the browser and the computer
What they can do today and how to use them safely.
Assistants to serve customers on your website and WhatsApp
Useful answers, clear limits and handover to a person when needed.
Track 04 Your brand, looking good
Professional images for your brand with AI
Create photos and illustrations consistent with your colours and style.
Product photos and retouching with AI
Backgrounds, lighting and variations to sell better online.
Social media pieces without losing your identity
Templates and criteria so everything looks like your brand.
Create your brand's mascot or character
From concept to the character that speaks for your business (that's how our Profe Pío was born).
Publish without trouble: rights, AI labels and metadata
What to check before publishing AI-made content.
Track 05 Lights, camera, AI
Reels and short videos with AI
Ideas, script and editing to publish consistently.
From script to video: scenes, voices and editing
Build a complete video with AI tools.
Avatars and virtual presenters
When they help, how they're made and what to watch out for.
Subtitles, dubbing and video translation
Take your videos to more people and other languages.
Track 06 Make your brand heard
Voices and narration for your content
Narrate articles, courses and ads with natural voices.
AI music for your videos: possibilities and rights
What you can create today and what to check before using it.
Transcribe and summarise audio and meetings
Minutes, summaries and tasks from what was said.
Podcasts and training audio with AI
Audio formats to teach and communicate.
Track 07 Sell more, with judgement
Social media content with AI: calendar, copy and visuals
Plan a month of content in one afternoon.
Google and Meta ads supported by AI
Copy, audiences and tests with judgement and without waste.
Newsletters and email campaigns with AI
Emails that get opened, get read and respect each contact's consent.
Understand your metrics with AI
Turn numbers into clear decisions.
Be found by search engines and AI assistants
SEO, GEO and AEO explained for your business.
Track 08 Your idea, up and running
Your website with AI's help: what to do yourself and what to delegate
What you can do alone and what is better left to experts.
Mini apps and internal tools with AI
Quote builders, calculators and forms made to measure.
Programming with code assistants
For technical teams who want to work faster and in an orderly way.
Speed and good practices for publishing
How to measure with PageSpeed Insights and improve what matters.
Track 09 Decide well with AI
AI use policy for your company
Clear rules for employees and contractors.
Privacy and personal data with AI
The essentials of data protection law applied to AI.
Errors, bias and hallucinations: how to supervise
Simple controls to use AI without scares.
AI roadmap for your business
What to do first, what next and what not to do.
How to measure whether AI is delivering results
Simple indicators to decide with data.
Track 10 Made to measure
AI for clinics and healthcare
Useful uses within the limits and ethics of the profession.
AI for lawyers and accountants
Drafts, research and order, with the review always yours.
AI for shops, restaurants and tourism
Customer service, social media and day-to-day operations.
AI for real estate and sales
Listings, follow-up and lead management.
AI for teachers and students
Teach and learn better, with academic honesty.
AI for content creators and entrepreneurs
Produce more and better without losing your voice.
We couldn't find that class, but we can surely build it: write it in "Build your class".
No commitment
Build your class
Friends of the community
Learn for free: jargon without the mystery
Tap a word to flip it. Profe Pío brings the joke; we bring the explanation.
01
Prompt
Tap to see what it is ↻Prompt: The instruction you give AI: what you want, with what information and in what format.
It's like ordering a coffee: if you don't say "no sugar", don't complain.
02
Token
Tap to see what it is ↻Token: The little pieces AI cuts text into to read and write it.
They aren't coins… although the tools do charge for them.
03
Model
Tap to see what it is ↻Model: The trained "brain" that answers. ChatGPT, Claude and Gemini use different models.
Like cars with different engines: they all run, but not the same way.
04
Chat vs. agent
Tap to see what it is ↻Chat vs. agent: A chat talks and suggests; an agent carries out steps on its own.
The chat tells you how to do it; the agent does it (and you review).
05
Hallucination
Tap to see what it is ↻Hallucination: When AI makes something up with total confidence.
Like the uncle who "knows everything" at family gatherings. That's why you always check.
06
Context
Tap to see what it is ↻Context: Everything AI knows about your case in that conversation.
More context, better answers. Nobody can guess what you don't tell them.
07
Skill
Tap to see what it is ↻Skill: A packaged ability you teach an assistant so it always does something equally well.
Like grandma's recipe: written once, delicious every time.
08
Hook
Tap to see what it is ↻Hook: In marketing, the grab of the first few seconds; in programming, an automatic trigger that fires when something happens.
Same word, two jobs. AI gets confused too, don't worry.
09
API
Tap to see what it is ↻API: The window through which two programs talk and pass information.
No queue, no ticket and no "come back tomorrow".
10
Automation
Tap to see what it is ↻Automation: A repetitive task that runs on its own following rules you define.
The boring task works while you enjoy your coffee.
11
GEO and AEO
Tap to see what it is ↻GEO and AEO: Preparing your information so AI assistants find and recommend you.
Because today it's not just Google searching for you: AI is asking too.
12
Multimodal
Tap to see what it is ↻Multimodal: AI that understands text, images, audio and video.
It reads, looks and listens. It just can't taste your cooking yet.
13
Knowledge base
Tap to see what it is ↻Knowledge base: Your business documents that the assistant checks to answer with your data.
So it answers with your facts, not with what it imagines.
14
Privacy
Tap to see what it is ↻Privacy: What you type may be stored depending on the tool and its settings.
Before uploading client data, check the settings. Pío approves.
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Recommended reading
Coming soon
- PDF guide: AI glossary without the mystery
- Checklist: data you should never upload to AI
- Short videos by Profe Pío
- AI in the family: safe use at home, for studying and for grandparents
Virtual learning area
Online courses: we're building them
Short videos to learn at your own pace; some will be free. Leave your email and we'll let you know when we open, with no spam.
- FreeAI demystified in 25 minutesUnder construction
- FreeAsk AI the right wayUnder construction
- FreeYour data, safeUnder construction
- CourseYour first automationUnder construction
- CourseImages for your brand with AIUnder construction
- CourseReels with AI, step by stepUnder construction
Your teachers
Judgement and honesty
What this training is not
No magic formulas, no replacements
It isn't a list of a hundred instructions to copy, and it doesn't promise to replace anyone on your team. We'd rather you master five uses you can evaluate and adapt when the tools change (and they change often) than memorise tricks that expire in three months.
Responsibility remains human
Nor does it turn a draft into a validated professional decision: in professions with their own responsibility (health, law, accounting) the human review is still yours.
Smart decision
Workshop or a custom-built tool?
If the task changes every time, it's worth learning to solve it. If it's always the same and you repeat it every day, a small program that does it will probably serve you better. In the conversation we tell you which of the two works for you, even if it's the one that's less convenient for us to sell.
Questions answered
MR AcademIA FAQ
Tap a card to flip it and see the answer.
01
Is it online or in person?
Tap to see the answer ↻Online for all Spanish-speaking countries, with an interactive connection. In person only in Medellín, Colombia, where we have our physical base. For now, in Spanish.
Tap to flip back ↻
02
How much does it cost?
Tap to see the answer ↻It depends on the topics, depth, length and number of participants. Build your class and we'll send the proposal with the price, no beating around the bush.
Tap to flip back ↻
03
How long is a class?
Tap to see the answer ↻From one hour to programmes of several days. We adjust the length with you according to what you want to learn.
Tap to flip back ↻
04
Is it useful if I've never used artificial intelligence?
Tap to see the answer ↻Yes. We start with the basics, always on your own daily work tasks.
Tap to flip back ↻
05
Which tools do we use?
Tap to see the answer ↻ChatGPT, Claude, Gemini and others: the ones you already use or the ones that best fit your specific tasks.
Tap to flip back ↻
06
Can I bring my clients' information?
Tap to see the answer ↻We work with anonymised examples. Part of the class is learning which data should never be uploaded to a public tool.
Tap to flip back ↻
07
Are there free classes?
Tap to see the answer ↻Yes: the "jargon without the mystery" glossary and the reading list are already available, and we're preparing free guides and videos.
Tap to flip back ↻
08
Can you come to my company?
Tap to see the answer ↻In Medellín, yes: we come to your company or meet at our office. In other cities and countries, the class is online.
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Start with your own tasks
Tell us what you do every day and what you'd like to solve faster. We'll propose the class that suits you best.