Demand Gen adds new contact and video creation features

Google presented Demand Gen updates, including tests of conversations from ads and tools for creating video assets. It also describes changes for certain advertising uses. Some features are announced as tests: they shouldn't be presented as immediately available to everyone.

The interest for a local business is shortening the distance between seeing an offer and asking about it. But making a message easier only helps if someone answers it and the offer is understandable. Creating videos also requires suitable data and materials.

A company with its own photos can consider how to make use of them, instead of starting every piece from scratch. That possibility should be reviewed against the business's identity and the terms of use. An eye-catching asset shouldn't depict products or services that don't exist.

Our take: before adding formats, check the channel and the sales journey. The update may offer options; the work is still choosing a useful piece, checking availability and watching the quality of the enquiries received.

Published by MR Mentoría. If any of this is useful for your business and you'd like help applying it, write to us: WhatsApp o [email protected].